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BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Name of Degree Awarded Duration Eligibility Criteria Total Seats
Bachelor of Business Administration (Plain)

 

3 Years Programme 10+2 in any stream from a Recognized Board 60

About the Programme

Bachelor of Business Administration (BBA) is a profound professional course among students aspiring to venture into the world of management. It acquaints them with the different angles that frame portion of successful business administration and sets them to select a suitable branch later on like Finance, Human Resources, Operations, and Marketing. Bachelor of Business Administration degree is conferred after 3 years full time study under the graduate degree program affiliated to DAVV, Indore. The course is a yearly programme conducted as per New Education Policy guidelines.

 

 Our Offerings

 

  1. Special Interest Groups(SIG) created and made operational, imparting experiential learning on Industry recognized skills. SIG’s offered in Advanced Excel, Design Thinking and Retail Marketing.
  2. Corporate Certifications on advance work skills earned by students through NPTEL/Swayam/MOOCin areas of Digital Marketing, Data Analytics, Leadership, Purchase Management, and Graphic Designing.
  3. Soft Skills and Communication Skills lab for Holistic Personality Development. Comprehensive training on language ability imparted to make students work ready for global business environment.
  4. Hands on practical knowledge given and Up-skilling done through consistent Industry visits, On-job Trainings and focused Summer Internships.
  5. Career Advancement spirit instilled through In-house free classes for CAT, MAT, CA/CS/ICWA, Govt Jobs
  6. Advanced and interactive training pedagogies adopted to enhance Classroom teaching. It included combination of Lectures, Conceptual Discussions, Live Demonstrations, Corporate Interactions, Case Analysis with Discussions, Presentations.
  7. Continuous evaluations of students done through Comprehensive Assignments, Quizzes, Presentations to map areas of improvement of students and ultimately help them realize their goals.
  8. State of art Sports Facilities provided, supporting students in National and International Tournaments.
  9. In-house Incubation center to guide budding entrepreneurs.
  10. Students participated in various academic and non-academic events for their holistic development like Dazzle, HR Conclave, Apratim Pragya Pratidspharda, Sports Meets.

PEO1: To prepare students under strong academic environment to demonstrate effective communication skills, creativity, critical thinking, responsibility, teamwork and leadership in their career.

PEO2: To develop the professional aptitude for wise decision making, organization skills, planning and its efficient implementation, research, and problem solve approach.

PEO3: To o facilitate the entrepreneurial journey of students by providing them with the breadth and depth of knowledge required to start a business.

PEO4: To continuously strive for justice, ethics, equality, honesty, and integrity both in personal and professional pursuits.

PSO1: Graduates of this degree will be able to demonstrate analytical and problem-solving skills required for effective decision making through integrating and applying insights of Finance, Human Resource, and Marketing specialization.

PSO2: Graduates of this degree will be able to successfully manage and lead businesses across the globe through hands-on learning methods essential to dynamic and complex working environment of Business.

PSO3: Graduates of this degree will be able to illustrate networking abilities, negotiation skills and for competing in corporate world keeping in pace with diversity, competitive marketplaces and rapid technological development

PO1: Analyze the theoretical knowledge with the practical aspects of Organizational setting and techniques or management.

PO2: Business Knowledge: Determine the functional areas of management and analytical abilities required for   effective decision making.

PO3: Project management and finance: Demonstrate knowledge and understanding of the management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.

PO4: Research Skills: Analyze the various aspects of business research in the area of   marketing, human resource and finance.

PO5: Communication Skills: Communicate effectively in different business contexts and situations so as to be able to receive and give clear instruction, comprehend, write reports, prepare documentation and make effective presentations.

 PO6: Technology Skills: Exhibit IT knowledge and skills for effective business processes and its application in the real world.

PO7:  Critical Thinking Skills: Understand the dynamic and complex working environment of   Business.

PO8: Entrepreneurship: Able to identify, assess and shape entrepreneurial opportunities and to evaluate their potential for business success.

PO9: Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.

PO10: Individual and team work: Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

PO11: Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

PO12: Environment and sustainability: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

BBA- Semester-I

 

Course: BB-101 Managerial Skills

Course Outcomes (COs):

CO1: Understanding of basic managerial and personal skills and their application.

CO2: Understanding of application of interpersonal skills.

CO3: Understanding of organizational outcomes through effective goal setting, delegation, creative problem solving and decision making.

CO4: Empowerment and delegation through winning presentations and conducting meetings.

Course: BB-102 Fundamentals of Management

Course Outcomes (COs):

CO1: Acquire the knowledge of Management Process.

CO2: Understand and apply the management function: Planning organizing, staffing, directing and controlling.

CO3: Compare traits, dimensions, and styles of effective leaders and importance of employee motivation in an organization.

CO4: Comprehend about different types of control in a business setting and its importance.

Course: BB-103 Economics I

Course Outcomes (COs):

CO1: Understanding of the economic concepts and importance of macro-economic approaches in managerial decision making.

CO2:  To understand the demand and supply analysis and its application in modern business.

CO3: To familiarize students with the production and cost structure under different stages of production.

CO4:  To understand the pricing and output decisions under various market structure and the concept and methods of international trade.

 

Course: BB-104 Basic Accounting

Course Outcomes (COs):

CO1: Recognize the basics of financial accounting.

CO2: Demonstrate the applicability of the concept of Accounting to understand the managerial decisions and financial statements.

CO3: Apply the Financial Statement Analysis associate with Financial Data in the organization.

CO4: To demonstrate critical thinking skill to analyze financial statements of an enterprise.

Course: BB-105 Hindi

Course Outcomes (COs):

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CO4: jk”Vªh; ,drk] v[kaMrk vkSj gekjh fojklr ls vius vkus okys Hkfo”; dks lkdkj djus eas izsj.kk L=ksr dk dk;Z djsxkA vkn’kZ o l{ke ukxfjd cusxkA

Course: BB-106 Information Technology

Course Outcomes (COs):

CO1: Understanding the basic concepts of computer system including the hardware and software systems.

CO2: To gain knowledge about various software tools and their applications.

CO3: Understand the role of computer levels languages, operating system, DOS Commands.

CO4: Understand the technologies adopted by modern business organisations.

 

 

 

BBA- Semester-II

Course: BB-201 Business Communication

Course Outcomes (COs):

CO1: To acquaint the understanding of the basics of Business communication

CO2: Develops understanding among the students about various channels of communication

CO3: To enhance communicative ability through various methods.

CO4: Understand and demonstrate the use of basic and advanced proper writing techniques.

Course: BB-202 Human Resource Management

Course Outcomes (COs):

CO1: To develop the understanding of the concept of human resource management and to understand its relevance in organizations.

CO2: To develop necessary skill set for application of various HR issues.

CO3: To analyze the strategic issues and strategies required to select and develop manpower resources.

CO4: To integrate the knowledge of HR concepts to take correct business decisions.

Course: BB-203 Economics II

Course Outcomes (COs):

CO1: Understand theories and principles in macroeconomics including national income. accounting, models of output determination, models of aggregate demand and supply, the money market, fiscal policy and monetary policy.

CO2: Understand Say’s law of market, classical theory of employment and Keynes objection to the classical theory, demonstrate the principle of effective demand and income determination.

CO3: To utilize a simple contemporary economic model such as the aggregate supply/aggregate demand model and describe the interrelationships among prices, income and interest rates as they affect consumption, saving and investment.

CO4: Students will be able to describe the contemporary banking and monetary system, and analyze the role of money, credit.

Course: BB-204 Financial Management

Course Outcomes (COs):

CO1: To understand the basic functions of Financial Management and getting acquainted with various financial decisions and time value of money.

CO2: To develop understanding of various financial parameters through analyzing financial statements.

CO3: To acquaint students with the application of Investment Appraisal methods for evaluation & selection of different types of projects for decision making.

CO4: To acquaint students with the application of tools to measure the working capital requirement for the company.

Course: BB-205 English

Course Outcomes (COs):

CO1. To acquaint with the basics of English language.

CO2. To learn the usage of basic grammar and enhance writing skills.

CO3. Awareness of English grammar for the communication purpose in a business setting.

CO4. To understand the application of formal business writing.

Course: BB-206 Management Information System

Course Outcomes (COs):

CO1: Describe the use and function of management information systems.

CO2: Recognize the management role of Management Information Systems in achieving business competitive benefit through informed decision making.

CO3: Analyze and create business information and systems to simplify evaluation of strategic alternatives.

CO4: Effectively communicate strategic alternatives to facilitate decision making.

 

 

BBA- Semester-III

 

Course: BB-301 Marketing Management

Course Outcomes (COs):

CO1: To build the capacity to understand market and marketing scenario.

CO2: To develop ability to comprehend competitive dynamic of industry and competitive moves of companies.

CO3: Understand distribution networks and implementation of marketing strategies accordingly.

CO4: Apply sustainable marketing practices into business.

Course: BB-302 Organization Behavior

Course Outcomes (COs):

CO1: Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.

CO2: Demonstrate the applicability of analyzing the complexities associated with the management of individual behavior in the organization.

CO3: Analyze the complexities associated with the management of the group behavior in the organization.

CO4: Demonstrate how the organizational behavior can integrate in understanding the motivation (why) behind the behavior of people in the organization.

Course: BB-303 Business Environment

Course Outcomes (COs):

CO1: Analyze the environment of a business from the legal & regulatory, macroeconomic, cultural, political, technological and natural perspectives.

CO2: Acquaint the students with the business environment prevalent in India and in the world.

CO3: Assess the impact of socio cultural environment on Business.

CO4: Provide the understanding of Public sector enterprises in India.

 

Course: BB304- Business Costing

Course Outcomes (COs):

CO1: Get acquainted with concept of Cost Accounting.

CO2: Develop critical thinking and analytical decision-making capabilities to minimize the wastage of material, labour time and cost.

CO3: Apply practical application of Cost Accounting to evaluate the cost of manufacturing a product or cost of service.

CO4: To develop the understanding of various accounting systems and their reconciliation.

Course: BB-305 Operations Management

Course Outcomes (COs):

CO1: To understand the core features of operations and production management functions at the strategic and operational level.

CO2: To understand and describe the boundaries of operation management and recognize its interface with other functional area within the organization.

CO3: To understand analysis of operational and evaluate production management strategies critically for the application of analytical models, frameworks, tools and techniques relevant to production.

CO4: To understand the quality management and development of skills needed for the effective operations management.

Course: BB306- Business Statistics

Course Outcomes (COs):

CO1. Describe and discuss the key terminology, concepts tools and techniques used in business statistical analysis.

CO2. Understand and critically discuss the issues surrounding sampling and significance.

CO3. Conduct basic statistical analysis of data.

CO4. To apply the statistical tools in business problems and use statistics in decision making

 

BBA- Semester-IV

Course: BB-401 Entrepreneurship

Course Outcomes (COs):

CO1: To acquaint with the parameters to assess opportunities and constraints for new business ideas and the systematic process to select and screen a business idea.

CO2: To compare and contrast sources of generating capital.

CO3: To acquaint students with the new venture expansion strategies.

CO4: Write a business plan.

Course: BB-402 Supply Chain Management

Course Outcomes (COs):

CO1: Understand about basics of SCM and Logistics System.

CO2: To acquaint the students with the formulation of sourcing strategy, distribution strategy and inventory strategy.

CO3: Understand the foundational role of logistics in relation to transportation and warehousing.

CO4: To acquaint with the understanding of relation of E- Commerce, organizational issues and ERP with Supply chain management.

Course: BB-403 International Business

Course Outcomes (COs):

CO1: Analyze the scenario of international business and India’s position in international business in global market.

CO2: Familiarize the students with methods of entry into international market.

CO3: Assess the role of International Institutions in International Business.

CO4: Provide the understanding of Export and Import Policy and Export documentation in India.

Course: BB-404 Indian Legal System for Business

Course Outcomes (COs):

CO1: Explain the basic elements of forming an enforceable contract and agreement.

CO2: Classify various negotiable instruments and reason of its dishonor.

CO3: Enumerate the types of companies its management and its rules of corporate governance.

CO4: To understand the law used to provide consumer protection.

Course: BB-405 Management Accounting

Course Outcomes (COs):

CO1: To acquaint student with basic Management accounting concepts, tools and techniques for decision making.

CO2: Develop critical thinking skills to analyze planning and budgetary control methods.

CO3: Demonstrate critical thinking skill to analyze various financial variances.

CO4: Develop the ability to use marginal costing for decision making.

Course: BB-406 Operation Research

Course Outcomes (COs):

CO1: Develop basic understanding of operations research and its application in business decision making.

CO2: Be able to build and solve Transportation and Assignment problems using appropriate method.

CO3: Be able to design and solve simple models of CPM and queuing to improve decision making and develop critical thinking and objective analysis of decision problems.

CO4: Be able to solve simple problems of replacement and implement practical cases of decision.

 

 

 

 

 

 

BBA- Semester-V

 

Course: BB-501 Customer Relationship Management

Course Outcomes (COs):

CO1: To acquaint the students with the basics of CRM and its process in current business environment.

CO2: To understand and analyse CRM strategies and its application.

CO3: Introduce students to the tools commonly used for developing and implementing CRM programs.

CO4: Application of IT in CRM.

Course: BB-502 Research Methodology

Course Outcomes (COs):

CO1: Understand basic concepts of research and its process.

CO2: Develop the data collection tools.

CO3: Develop understanding of quantitative research and qualitative research statistical tools.

CO4: Draw statistical inferences from the data analysis techniques and writing the research report.

Course: BB-503 Indian Financial System

Course Outcomes (COs):

CO1: To get acquaintance of basic concepts of Indian Financial System.

CO2: Demonstrate knowledge about the concept & operation of Money Market and Capital market.

CO3: To estimate the Leasing and Hire purchase problems.

CO4: Develop an understanding of Credit Rating Agencies & Derivatives Operation in India.

Course: BB-504 Project Management

Course Outcomes (COs):

CO1: Evaluate the determinants of cost of project, its financing and optimum capital structure.

CO2: Construct network diagrams CPM and PERT to understand various types of floats and its application.

CO3: Understand the project software and application of MS Project.

CO4: Understand the Project monitoring procedure, EVA, Project termination and Audit.

Course: BB-505M Advertising & Brand Management

Course Outcomes (COs):

CO1: Understand basic concepts of advertising and its effectiveness in current business scenario.

CO2: Understand the basics of media strategy and planning.

CO3: Understand variables of brand image and positioning.

CO4: Practically develop a brand, including positioning and communication.

Course: BB-505F Banking & Insurance

Course Outcomes (COs):

CO1: Understand the basics of risk and risk management tools in relation to insurance.

CO2: Acquaint the product features across life and non-life insurance.

CO3: Understanding of Indian banking structure and risk associated in banking.

CO4: Understanding and development of Basel Accords with special reference to Basel 1 and 2.

Course: BB-505H Human Resource Development

Course Outcomes (COs):

CO1: Acquaintance of key terms and concepts of HRD.

CO2: Understand Roles and Competencies of HRD professionals for employee development.

CO3: Understand the key issues related to the development of human resource such as mentoring, counseling, work life balance, career planning and training.

CO4: Understand the Audit process for the HR activities.

 

 

 

Course: BB-506M Sales and Distribution Management

Course Outcomes (COs):

CO1: Recognize and demonstrate the significant responsibilities of sales person as a KEY individual.

CO2: Describe and Formulate strategies to effectively manage company’s sales operations.

CO3: Evaluate the role of Sales manager and his/ her responsibilities in recruiting, motivating, managing and leading sales team.

CO4: Illustrate the fundamentals of Distribution channels, Logistics and Supply Chain Management.

Course: BB-506F Working Capital Management

Course Outcomes (COs):

CO1: Get acquaintance with the basic concepts of Working Capital Management.

CO2: Can estimate the Working Capital Requirement of a firm.

CO3: Can develop understanding of Material, Cash and Receivables Management.

CO4: Understand analysis of inventory management techniques.

Course: BB-506H Industrial Relations

Course Outcomes (COs):

CO1: To acquaint students with basics of industrial relations and employee empowerment.

CO2: Understand the legal framework of industrial relations.

CO3: Application of theoretical and practical skills in the practice of conciliation and arbitration.

CO4: To understand Disciplinary procedures and Grievance Management.

 

 

 

 

 

 

BBA- Semester-VI

 

Course: BB-601 Total Quality Management

Course Outcomes (COs):

CO1: Enumerate and justify the dimensions of product quality or service quality and will be able to justify their philosophies/ contributions of Gurus in Quality Management.

CO2: Enlist and justify the levels of benchmarking and/ or enlist and brief the benchmarking model.

CO3: Application of a variety of tools for process improvement such as the Six Sigma, Lean Six Sigma, and Total Quality Management.

CO4: Understanding the basic frameworks for quality and performance.

Course: BB-602 Retail Management

Course Outcomes (COs):

CO1: Understand basics of retailing and the application of information system on retailing.

CO2: Acquaint the basics of retail marketing, different pricing strategies and methods of promotion.

CO3: Evaluate the role and future of FDI in retailing.

CO4: Evaluate the ethical and legal issues in retailing.

Course: BB-603 Strategic Management

Course Outcomes (COs):

CO1: Acquaint the basic concepts of Strategic Management and different strategies at corporate level.

CO2: Understand the concept of Corporate Vision – Mission and Objectives and different methods and techniques for strategic analysis.

CO3: Familiarize the basics of change management and strategies used by the organizations to manage change and develop organizational evolution and innovation.

CO4: Acquaint with the process formulation, implementation, evaluation and control of strategies.

Course: BB-604 Indian Ethos in Management

Course Outcomes (COs):

CO1: To acquaint the students with the concept of Business ethics and Corporate Governance along with its relevance to managerial decision making.

CO2: Application of several important concepts and frameworks for moral reasoning to complex ethical issues in different business areas.

CO3: To develop an understanding of Indian Ethos and its universal applicability in human behaviour and management practices or further enrichment of holistic leadership principles and practices.

CO4: Provide insights to participants for developing leadership that is socially, environmentally and culturally responsible.

Course: BB-605M Marketing of Services

Course Outcomes (COs):

CO1: Demonstrate an extended understanding of the similarities and differences in service-based and physical product based marketing activities.

CO2: Demonstrate a knowledge of the extended marketing mix for services.

CO3: Develop and justify marketing planning and control systems appropriate to service-based activities.

 CO4: Prepare, communicate and justify marketing mixes and information systems for service-based organisations.

Course: BB-606M Consumer Behavior

Course Outcomes (COs):

CO1: Demonstrate how knowledge of consumer behaviour can be applied to marketing.

CO2: Identify and explain factors which influence consumer behavior inclusive of society and culture.

CO3: Understand Perception of Consumer Behavior.

CO4: Understand Attitude of Consumer Behavior.

Course: BB-605F Merchant Banking and Financial Services

Course Outcomes (COs):

CO1: Critically analyze and understand the Role of Merchant Banker in financial sector.

CO2: Understand the insights of SEBI regulations for Depository operations, Securitizations and Brokerage services.

CO3: Understand various financial and legal aspects of various financial services offered.

CO4: Understand the regulatory frame work of SEBI for brokerage services.

Course: BB-606F International Finance

Course Outcomes (COs):

CO1: Understand the basics of foreign exchange and international money markets and the application of orthodox theories of exchange and international trade.

CO2    Understand and articulate insights of balance of payment issues and exchange rate determination.

CO3    Analyze the use of ADRs, GDRs, issue of International Commercial papers and operations of euro currencies.

CO4:   Understand the functioning of international monetary fund and its exchange rate policy implementations.

Course: BB-605H Performance Management

Course Outcomes (COs):

CO1: Develop an understanding of leadership and personality traits of effective leaders.

CO2: Understand leadership behaviour and attitude and effectively apply leadership styles and team work.

CO3: Understand the process of change and the development of change models.

CO4: Understand change agent and their competencies.

Course: BB-606H Leadership skills and Team Management

Course Outcomes (COs):

CO1: Develop an understanding of leadership and personality traits of effective leaders.

CO2: Understand leadership behaviour and attitude and effectively apply leadership styles and team work

CO3: Understand the process of change and the development of change models.

CO4: Understand change agent and their competencies.

BBA I YEAR

*As Per New Education Policy (NEP-2020)

Course: M1-BBAA1T – Business Management

Course Outcomes:

CO1: Student will be able to assess the global context for planning, coordinating and monitoring managerial behavior.

CO2: Through various planning and decision making techniques, students can learn about how businesses ensure to remain in a competitive market.

CO3: Students will understand various forms of organizational structures and their importance.

CO4: Students can learn about various strategies used by businesses to maintain and improve employee efficiency.

CO5: Students will be able to understand how organizations use different leadership styles to stay competitive. Understand visual merchandising.

Course: M1-BBAA2T – Communication Skills 

Course Outcomes:

CO1: Imagination, Ethical Theory and skills to interact, students can learn how to do this ethically and effectively.

CO2: Students can learn and practice group communication skills. They will learn how to respond in discussions, interviews and conferences.

CO3: Students can learn non-verbal communication, listening and organizational culture.

CO4: Students can be equipped with knowledge of professional communication through the basic principles of writing professional papers and other documents.

Course: M1-BBAB2T – Business Statistics  

Course Outcomes:

CO1: Statistical research tools will increase student’s ability to understand how to perform social researches.

CO2: Students will be equipped with knowledge about analyzing professional reports and will be able to make decisions based on the reports analyzed.

CO3: Students will learn about Quantization, analysis of performance relationship.

Course: C1-COMB2G- Fundamental of Accounting

Course Outcomes:

CO1: To record the basic journal entries.

CO2: Memorize how to calculate depreciation by applying various methods.

CO3: Maintain the financial statements of the business entity.

CO4: Rectify errors in accounts.

Course: V1-COM-REMT Retail Management

Course Outcomes:

CO1: Understand the fundamental concept of retail management.

CO2: Understand the shopper’s behavior.

CO3: Understand the consumer’s behavior.

CO4: Understand merchandise management.

CO5: Understand visual merchandising.

CO6: Understand E-Retailing System.

CO7: Understand E-Payment System.

Course: X1-FCHB1T- English Language and Indian Culture  

Course Outcomes:

CO1: Prepare for various competitive exams by developing their English language

          competence.

CO2: Promote their comprehension skills by being exposed to a variety of texts and

          their interpretations.

CO3: Build and enhance their vocabulary.

CO4: Develop their communication skills by strengthening grammar and usages.

CO5: Inculcate values which make them aware of national heritage and environmental

         issues, making them responsible citizens.

Course: X1-FCAC1T- Environmental Education  

Course Outcomes:

CO1: To understand various aspects of life forms, ecological processes, and the impacts on them by human during Anthropocene era.

CO2: To build capabilities to identify relevant environmental issues, analyze various underlying causes, evaluate the practices and policies, and develop framework to make informed decision.

CO3: To develop empathy for life forms, awareness and responsibility towards environmental protection and nature preservation.

CO4: To develop critical thinking for shaping strategies such as: scientific, social, economic, administrative and legal environmental protection, conservation of biodiversity, environmental equity and sustainable development.

CO5: To prepare for the competitive exams.

Course: X1-FCEA1T- Language and Culture

Course Outcomes:

CO1: उत्कृष्ट साहित्यिक पाठों के अध्ययन से रूचि का विकास करना।

CO2: सांस्कृतिक चेतना और राष्ट्रीय भावना का विकास करना।

CO3: भाषा ज्ञान।

CO4: सामान्य शब्दावली और विशेष शबदावली के अध्ययन द्वारा भाषा एवं संस्कृति बोध का विकास

          करना।

CO5: विशिष्ट शब्दावली (बीज शब्द/की वर्ड ) से परिचित करवाते हुए बोध क स्टार को विकसित

          करना।

CO6: प्रतियोगी परिक्षाओं हेतु तैयार करना।

Course: A1-YOSC1F- Yoga and Meditation  

Course Outcomes:

CO1: After studying this course, students will be able to take care of their own physical, mental, emotional, social and spiritual health.

BBA II YEAR

*As Per New Education Policy (NEP-2021)

Course: M2-BBAB1T- Marketing Management  

Course Outcomes:

CO1: Student will be able to identify the marketing process and its applicability in business operations. They will be able to communicate marketing information persuasively and accurately in oral, written and graphic formats.

CO2: Differentiate between categories of consumer criteria for determining value.

CO3: Recognize how to identify target markets and environments by analyzing demographics and customer behavior.

CO4: List best practices for responsible marketing and how to manage marketing efforts synthesize ideas into a business plan for entrepreneurial start-up venture.

CO5: The student will be able to emphasize on various aspects of service marketing which make it different from goods marketing.

Course: M2-BBAB2T- Marketing Research

Course Outcomes:

CO1: Discuss the scope and managerial importance of market research and its role in the development of marketing strategy.

CO2: provide a detailed overview of the stages in the market research process.

CO3: Develop research questions and objectives that can be addressed in a research design.

CO4: Develop an appropriate market research design for the clients.

CO5: Manage the data collection process. Use contemporary statistical packages to calculate and report descriptive statistics from qualitative data. Interpret data analysis in the context of the identified business problem.

CO6: Communicate research results in written report and oral presentation formats.

 

 

 

Course: M2-BBAA2T- Organizational Behaviour  

Course Outcomes:

CO1: Students will be able to know the organizational behaviour, its importance and comparison of various theories of organizational behaviour. This outcome of organizational behaviour will introduce to several theories on management framework, role of managers, skills of managers, and manager’s jobs.

CO2: Examine the components and theories behind leadership, power, and politics. They can analyze real situations where leadership, power, and politics are illustrated positively and negatively.

CO3: Analyze various stress management and coping strategies.

CO4: Compare different organizational cultures, examine characteristics of cultures, explore global implications, and examine creating and sustaining a positive culture, and assessing the impact of culture on organizational behaviour.

Course: M2-BBAC2T- Financial Markets and Financial Services

Course Outcomes:

CO1: To provide the student a basic knowledge of financial markets and institutions and to familiarize them with major financial services in India.

CO2: Students will be able to know various money market and capital market instruments.

CO3: Students will be able to understand the functions and organization of capital market and money market in India.

CO4: Students will be able to know various financial services provided in the financial market.

 CO5: Students will understand various financial institutions and their role in financing of the business.

Course: X2-FCHB1T- English Language and Indian Culture  

Course Outcomes:

CO1: Strengthen their grammar and vocabulary.

CO2: Acquire and develop Listening, Speaking, Reading and Writing skills.

CO3: Learn to think creatively and critically.

 

Course: X2-FCAC1T- Entrepreneurship Development   

Course Outcomes:

CO1: Understand basics of entrepreneurship and small business management.

CO2: Helps in building the skills, framework and knowledge of entrepreneurship and new venture creation.

CO3:  Helps students in understanding the importance of the planning process and learn how to develop, write and present an effective business plans for a new venture.

Course: X2-FCEA1T- Language and Culture

Course Outcomes:

CO1: भारतीय ज्ञान परंपरा से विद्यार्थियों को अवगत एवं लाभान्वित करना।

CO2: उत्कृष्ट साहित्यिक पाठों के अध्ययन से रूचि का विकास करना।

CO3: सांस्कृतिक चेतना और राष्ट्रीय भावना का विकास करना।

CO4: भाषा ज्ञान।

CO5: सामान्य शब्दावली और विशेष शबदावली के अध्ययन द्वारा भाषा एवं संस्कृति बोध का विकास

           करना।

CO6: विशिष्ट शब्दावली (बीज शब्द/की वर्ड ) से परिचित करवाते हुए बोध क स्टार को विकसित

           करना।

Course: Women Empowerment

Course Outcomes:

CO1: Understand the history, concept and various dimensions of women empowerment in India.

CO2: Understand the constitutional provisions, laws and policies related to women empowerment.

CO3: Get knowledge of various issues, challenges and agencies supporting women empowerment. With this, student will be able to get acquainted with the glory story of the powerful women leadership of India.

CO4: Present study related to women empowerment will provide employment opportunities to the students in government, private and non-government organizations.

Career Prospects

Successful graduates of this course can opt for a range of jobs from sectors like finance, marketing, sales, management, government and education. Better Job Opportunities can be the prime reason for doing BBA. BBA course graduates can look for job roles like Business Administration Professor, Human Resource Manager, Business Administration Researcher, Research and Development Manager, Management Accountant etc. BBA graduates can likewise also go for the existing prominent expert courses like CA, ICWA and CS. Along with this; they can also enroll for post-graduation courses such as MBA and MCA. The students also have immense scope in fields such as accounting, real estate, information systems and entrepreneurship. The students can get ready for different government bank enlistment examinations for building a vocation in managing an account area.

Glimpses