Objective:- To pay homage to the victims of Bhopal gas tragedy and sensitize general public about the harms of various pollutions and thus learn from our past mistake
National Pollution Control Day is observed in memory of those who lost their lives in the Bhopal Gas tragedy on 2nd December 1984. The day aims to bring awareness about the fatalities caused due to polluted water, land, and air. The primary goal of our event was to observe National Pollution Control Day by leveraging the power of social media platforms to raise awareness about environmental issues and encourage individuals to adopt sustainable practices. The day being a non-academic day, the entire event was conducted by the students from the comfort of their home and sensitizing people in their nearby communities.
The students used social media handles of Facebook and Instagram to further spread the word of awareness. To enhance the reach and engagement of our campaign, we created and promoted specific hashtags like #NationalPollutionControlDay and #IIMR. Users were encouraged to share their thoughts, experiences, and tips for pollution control using these hashtags. Leveraging the reach of social media influencers in the environmental and sustainability space, some students even collaborated with influencers to share informative content and promote the campaign. This significantly increased our visibility among diverse audiences. The winners were declared on the basis of maximum shares and likes of the posts.
The winner was Harshita Kasliwal with a maximum share on Facebook and Instagram as well as collaboration.
