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BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Name of Degree Awarded Duration Eligibility Criteria Total Seats
Bachelor of Business Administration (Plain)

 

3 Years Programme 10+2 in any stream from a Recognized Board 120

About the Programme

Bachelor of Business Administration (BBA) is a profound professional course among students aspiring to venture into the world of management. It acquaints them with the different angles that frame portion of successful business administration and sets them to select a suitable branch later on like Finance, Human Resources, Operations, and Marketing. Bachelor of Business Administration degree is conferred after 3 years full time study under the graduate degree program affiliated to DAVV, Indore. The course is a yearly programme conducted as per New Education Policy guidelines.

 

 Our Offerings

 

  1. Special Interest Groups(SIG) created and made operational, imparting experiential learning on Industry recognized skills. SIG’s offered in Advanced Excel, Design Thinking and Retail Marketing.
  2. Corporate Certifications on advance work skills earned by students through NPTEL/Swayam/MOOCin areas of Digital Marketing, Data Analytics, Leadership, Purchase Management, and Graphic Designing.
  3. Soft Skills and Communication Skills lab for Holistic Personality Development. Comprehensive training on language ability imparted to make students work ready for global business environment.
  4. Hands on practical knowledge given and Up-skilling done through consistent Industry visits, On-job Trainings and focused Summer Internships.
  5. Career Advancement spirit instilled through In-house free classes for CAT, MAT, CA/CS/ICWA, Govt Jobs
  6. Advanced and interactive training pedagogies adopted to enhance Classroom teaching. It included combination of Lectures, Conceptual Discussions, Live Demonstrations, Corporate Interactions, Case Analysis with Discussions, Presentations.
  7. Continuous evaluations of students done through Comprehensive Assignments, Quizzes, Presentations to map areas of improvement of students and ultimately help them realize their goals.
  8. State of art Sports Facilities provided, supporting students in National and International Tournaments.
  9. In-house Incubation center to guide budding entrepreneurs.
  10. Students participated in various academic and non-academic events for their holistic development like Dazzle, HR Conclave, Apratim Pragya Pratidspharda, Sports Meets.

PEO1: To prepare students under strong academic environment to demonstrate effective communication skills, creativity, critical thinking, responsibility, teamwork and leadership in their career.

PEO2: To develop the professional aptitude for wise decision making, organization skills, planning and its efficient implementation, research, and problem solve approach.

PEO3: To o facilitate the entrepreneurial journey of students by providing them with the breadth and depth of knowledge required to start a business.

PEO4: To continuously strive for justice, ethics, equality, honesty, and integrity both in personal and professional pursuits.

PSO1: Graduates of this degree will be able to demonstrate analytical and problem-solving skills required for effective decision making through integrating and applying insights of Finance, Human Resource, and Marketing specialization.

PSO2: Graduates of this degree will be able to successfully manage and lead businesses across the globe through hands-on learning methods essential to dynamic and complex working environment of Business.

PSO3: Graduates of this degree will be able to illustrate networking abilities, negotiation skills and for competing in corporate world keeping in pace with diversity, competitive marketplaces and rapid technological development

PO1: Analyze the theoretical knowledge with the practical aspects of Organizational setting and techniques or management.

PO2: Business Knowledge: Determine the functional areas of management and analytical abilities required for   effective decision making.

PO3: Project management and finance: Demonstrate knowledge and understanding of the management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.

PO4: Research Skills: Analyze the various aspects of business research in the area of   marketing, human resource and finance.

PO5: Communication Skills: Communicate effectively in different business contexts and situations so as to be able to receive and give clear instruction, comprehend, write reports, prepare documentation and make effective presentations.

 PO6: Technology Skills: Exhibit IT knowledge and skills for effective business processes and its application in the real world.

PO7:  Critical Thinking Skills: Understand the dynamic and complex working environment of   Business.

PO8: Entrepreneurship: Able to identify, assess and shape entrepreneurial opportunities and to evaluate their potential for business success.

PO9: Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.

PO10: Individual and team work: Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

PO11: Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the Management practice.

PO12: Environment and sustainability: Students can understand the impact of the professional solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

BBA I YEAR

*As Per New Education Policy (NEP-2020)

Course: M1-BBAA1T – Business Management

Course Outcomes:

CO1: Student will be able to assess the global context for planning, coordinating and monitoring managerial behavior.

CO2: Through various planning and decision making techniques, students can learn about how businesses ensure to remain in a competitive market.

CO3: Students will understand various forms of organizational structures and their importance.

CO4: Students can learn about various strategies used by businesses to maintain and improve employee efficiency.

CO5: Students will be able to understand how organizations use different leadership styles to stay competitive. Understand visual merchandising.

Course: M1-BBAA2T – Communication Skills 

Course Outcomes:

CO1: Imagination, Ethical Theory and skills to interact, students can learn how to do this ethically and effectively.

CO2: Students can learn and practice group communication skills. They will learn how to respond in discussions, interviews and conferences.

CO3: Students can learn non-verbal communication, listening and organizational culture.

CO4: Students can be equipped with knowledge of professional communication through the basic principles of writing professional papers and other documents.

Course: M1-BBAB2T – Business Statistics  

Course Outcomes:

CO1: Statistical research tools will increase student’s ability to understand how to perform social researches.

CO2: Students will be equipped with knowledge about analyzing professional reports and will be able to make decisions based on the reports analyzed.

CO3: Students will learn about Quantization, analysis of performance relationship.

Course: C1-COMB2G- Fundamental of Accounting

Course Outcomes:

CO1: To record the basic journal entries.

CO2: Memorize how to calculate depreciation by applying various methods.

CO3: Maintain the financial statements of the business entity.

CO4: Rectify errors in accounts.

Course: V1-COM-REMT Retail Management

Course Outcomes:

CO1: Understand the fundamental concept of retail management.

CO2: Understand the shopper’s behavior.

CO3: Understand the consumer’s behavior.

CO4: Understand merchandise management.

CO5: Understand visual merchandising.

CO6: Understand E-Retailing System.

CO7: Understand E-Payment System.

Course: X1-FCHB1T- English Language and Indian Culture  

Course Outcomes:

CO1: Prepare for various competitive exams by developing their English language

          competence.

CO2: Promote their comprehension skills by being exposed to a variety of texts and

          their interpretations.

CO3: Build and enhance their vocabulary.

CO4: Develop their communication skills by strengthening grammar and usages.

CO5: Inculcate values which make them aware of national heritage and environmental

         issues, making them responsible citizens.

Course: X1-FCAC1T- Environmental Education  

Course Outcomes:

CO1: To understand various aspects of life forms, ecological processes, and the impacts on them by human during Anthropocene era.

CO2: To build capabilities to identify relevant environmental issues, analyze various underlying causes, evaluate the practices and policies, and develop framework to make informed decision.

CO3: To develop empathy for life forms, awareness and responsibility towards environmental protection and nature preservation.

CO4: To develop critical thinking for shaping strategies such as: scientific, social, economic, administrative and legal environmental protection, conservation of biodiversity, environmental equity and sustainable development.

CO5: To prepare for the competitive exams.

Course: X1-FCEA1T- Language and Culture

Course Outcomes:

CO1: उत्कृष्ट साहित्यिक पाठों के अध्ययन से रूचि का विकास करना।

CO2: सांस्कृतिक चेतना और राष्ट्रीय भावना का विकास करना।

CO3: भाषा ज्ञान।

CO4: सामान्य शब्दावली और विशेष शबदावली के अध्ययन द्वारा भाषा एवं संस्कृति बोध का विकास

          करना।

CO5: विशिष्ट शब्दावली (बीज शब्द/की वर्ड ) से परिचित करवाते हुए बोध क स्टार को विकसित

          करना।

CO6: प्रतियोगी परिक्षाओं हेतु तैयार करना।

Course: A1-YOSC1F- Yoga and Meditation  

Course Outcomes:

CO1: After studying this course, students will be able to take care of their own physical, mental, emotional, social and spiritual health.

BBA II YEAR

*As Per New Education Policy (NEP-2021)

Course: M2-BBAB1T- Marketing Management  

Course Outcomes:

CO1: Student will be able to identify the marketing process and its applicability in business operations. They will be able to communicate marketing information persuasively and accurately in oral, written and graphic formats.

CO2: Differentiate between categories of consumer criteria for determining value.

CO3: Recognize how to identify target markets and environments by analyzing demographics and customer behavior.

CO4: List best practices for responsible marketing and how to manage marketing efforts synthesize ideas into a business plan for entrepreneurial start-up venture.

CO5: The student will be able to emphasize on various aspects of service marketing which make it different from goods marketing.

Course: M2-BBAB2T- Marketing Research

Course Outcomes:

CO1: Discuss the scope and managerial importance of market research and its role in the development of marketing strategy.

CO2: provide a detailed overview of the stages in the market research process.

CO3: Develop research questions and objectives that can be addressed in a research design.

CO4: Develop an appropriate market research design for the clients.

CO5: Manage the data collection process. Use contemporary statistical packages to calculate and report descriptive statistics from qualitative data. Interpret data analysis in the context of the identified business problem.

CO6: Communicate research results in written report and oral presentation formats.

BBA III YEAR

Course: M3-BBAB1D Advertising and Sales Management    

Course Outcomes (COs):

CO1: With the rigorous curriculum, students will involve as highly innovative and committed professional with strategic marketing and communication skills required for effective selling.

CO2: Student will be aware of developing and managing dynamic customers and business relationships.

CO3: Students will be groomed with customer centric creative thinking and strong communication to be effective in the area of marketing and sales.

CO4: Open up to the numerous future possibilities of higher education as well as of getting placed with reputed corporate in the country.

 

Course: M3-BBAB2D Consumer Behavior    

Course Outcomes (COs):

CO1: To create understanding about consumer behavior.

CO2: To impart knowledge regarding process of decision making motivation and cultural influence.

CO3: To familiarize students influence with opinion leadership and consumer protection.

 

Course: M3-BBAB2T Retail Management

Course Outcomes (COs):

CO1: Understand the fundamental concept of Retail Management.

CO2: Understand the shopper’s behavior.

CO3: Understand the consumer’s behavior.

CO4: Understand merchandise management.

CO5: Understand visual merchandising.

CO6: Understand E-Retailing System.

CO7: Understand E-Payment System.

 

Course: M3-BBAC1D Security Analysis and Portfolio Management

Course Outcomes (COs):

CO1: Understand the concept of security and various kinds of investments.

CO2: Develop understanding regarding Indian Capital market, saving patterns and Indian stock market.

CO3: Understand the role of various market intermediaries.

CO4: Learn the concepts of fundamental analysis and efficient market theory.

CO5: Understand the fundamental concepts of derivative markets.

 

 

Course: M3-BBAC2D Merchant Banking and Financial Services

Course Outcomes (COs):

CO1: Acquire conceptual knowledge about the management of the customer’s securities with special reference to India.

CO2: Able to understand the management of the portfolio.

CO3: Learn about the complex nature and management of projects and counseling as well as appraisal

CO4: Understand the management of underwriting of shares and debentures.

CO5: Learn about the circumvention of the syndication of loans.

CO6: Sharpen information about Management of the interest and dividend etc.

 

Course: M3-BBAC2T Working Capital Management

Course Outcomes (COs):

CO1: Equip students with the conceptual knowledge of management of working capital.

CO2: Understand the importance of cash management.

CO3: Acquaint students with the concept of credit policy and credit management.

CO4: Learn to apply sound techniques for managing inventory.

CO5: Acquaint students with various tools of short term financing, debt financing and bank financing.

 

Course: M3-BBAC2T Functional Management

Course Outcomes (COs):

CO1: Understand the concept of Financial Management.

CO2: Understand the concept of Personnel Management.

CO3: Understand the concept of Production Management.

CO4: Understand the concept of Marketing Management.

CO5: Understand the concept of Digital Marketing.

CO6: Understand the concept of Business Ethics in Management.

 

Course: V3-COM-GSTT Personal Tax Planning   

Course Outcomes (COs):

CO1: Examine how tax planning is useful and essential for every tax payer.

CO2: Understand the concept of tax evasion and tax planning from direct taxes point of view.

CO3: Determine residential status and its relationship with tax planning.

CO4: Examine how tax planning is permitted under different provisions of the Income Tax Act.

CO5: Assess the tax liability of individuals and HUFs having income under different heads, by considering tax planning measures providing for optimal tax relief.

CO6: Choose the avenues of investment with an intent to reduce tax liabilities and identify merits and limitations of different means of investments and examine various provisions relating to deduction and collection of tax at source and advance tax obligations.

 

Course: X3-FCHB1T English Language and Communication Skills    

Course Outcomes (COs):

CO1: Prepare for various competitive exams be developing their competence in English Language.

CO2: Promote their comprehension and communicative skills by being exposed to a variety of texts and their interpretations.

CO3: Build and enhance their language competence through regular practice.

CO4: Develop their knowledge of English Grammar and usages in a practical manner.

CO5: Compete in national and state level examinations for various competitions after the completion of the course.

CO6: Seek a good job and to settle down in self-employment or their own business or profession.

 

Course: X3-FCEA1T Hindi Language and Culture     

Course Outcomes (COs):

CO1: इस पाठ्यक्रम के अध्ययन से विद्यार्थी हिंदी के प्रसिद्ध रचनाकार एवं उनकी रचनाओं से परिचित हो सकेंगे।

CO2: पठित रचनाओं के माध्यम से विद्यार्थी देश की सभ्यता एवं संस्कृति से परिचित हो सकेंगे।

CO3: पाठ्यक्रम के अध्ययन से विद्यार्थियों के व्यक्तितव का बहुमुखी विकास होगा एवं रोज़गार के अवसर उपलब्ध होंगे।

CO4: विशिष्ट शब्दावली ( बीज शब्द/ की वर्ड ) से परिचित करवाते हुए बोध के स्तर को विकसित करना।

 

Course: X3-FCAC1T Personality Development and Character Building   

Course Outcomes (COs):

CO1: Students will acquire the conceptual knowledge of Personality Development.

CO2: Students will develop insight into character building.

CO3: Students will be able to become global visionary citizens.

CO4: Students will be able to understand Indian knowledge tradition.

CO5: Students will be able to understand the difference between nature, culture and distortion.

CO6: This course will help in character building and overall development of personality of the students.

 

 

Course: X3-FCBD1T Digital Awareness – Cyber Security

Course Outcomes (COs):

CO1: Make optimum use of web browsers, search engines and Chatbots

CO2: Creating e-mail account, sending, receiving and managing emails.

CO3: Describe reporting procedure of phishing emails.

CO4: Identify email phishing attack and preventive measures.

CO5: Configure security settings in Mobile Wallets and UPIs.

CO6: Practice safe, legal and ethical means of using Information Technology.

CO7: Practice and use the various online financial and government services of day-to-day use.

CO8: Understand the basic concepts related to E-Commerce and digital payments.

CO9: Discuss cyber security aspects, RBI guidelines and preventive measures against digital payment frauds.

CO10: Explore and learn the online available courses of his/her interest.

CO11: Use the Digi locker and Academic Bank of Credit.

CO12: Describe the concept of Cyber security and issues and challenges associated with it.

CO13: Explain the process of reporting cybercrime at Cybercrime Police Station/ at online platform.

CO14: Appreciate various privacy and security concerns on online Social media.

CO15: Guide through the reporting procedure of inappropriate content.

CO16: Perform privacy and security settings for popular Social media platforms.

 

 

 

Course: M2-BBAA2T- Organizational Behaviour  

Course Outcomes:

CO1: Students will be able to know the organizational behaviour, its importance and comparison of various theories of organizational behaviour. This outcome of organizational behaviour will introduce to several theories on management framework, role of managers, skills of managers, and manager’s jobs.

CO2: Examine the components and theories behind leadership, power, and politics. They can analyze real situations where leadership, power, and politics are illustrated positively and negatively.

CO3: Analyze various stress management and coping strategies.

CO4: Compare different organizational cultures, examine characteristics of cultures, explore global implications, and examine creating and sustaining a positive culture, and assessing the impact of culture on organizational behaviour.

Course: M2-BBAC2T- Financial Markets and Financial Services

Course Outcomes:

CO1: To provide the student a basic knowledge of financial markets and institutions and to familiarize them with major financial services in India.

CO2: Students will be able to know various money market and capital market instruments.

CO3: Students will be able to understand the functions and organization of capital market and money market in India.

CO4: Students will be able to know various financial services provided in the financial market.

 CO5: Students will understand various financial institutions and their role in financing of the business.

Course: X2-FCHB1T- English Language and Indian Culture  

Course Outcomes:

CO1: Strengthen their grammar and vocabulary.

CO2: Acquire and develop Listening, Speaking, Reading and Writing skills.

CO3: Learn to think creatively and critically.

 

Course: X2-FCAC1T- Entrepreneurship Development   

Course Outcomes:

CO1: Understand basics of entrepreneurship and small business management.

CO2: Helps in building the skills, framework and knowledge of entrepreneurship and new venture creation.

CO3:  Helps students in understanding the importance of the planning process and learn how to develop, write and present an effective business plans for a new venture.

Course: X2-FCEA1T- Language and Culture

Course Outcomes:

CO1: भारतीय ज्ञान परंपरा से विद्यार्थियों को अवगत एवं लाभान्वित करना।

CO2: उत्कृष्ट साहित्यिक पाठों के अध्ययन से रूचि का विकास करना।

CO3: सांस्कृतिक चेतना और राष्ट्रीय भावना का विकास करना।

CO4: भाषा ज्ञान।

CO5: सामान्य शब्दावली और विशेष शबदावली के अध्ययन द्वारा भाषा एवं संस्कृति बोध का विकास

           करना।

CO6: विशिष्ट शब्दावली (बीज शब्द/की वर्ड ) से परिचित करवाते हुए बोध क स्टार को विकसित

           करना।

Course: Women Empowerment

Course Outcomes:

CO1: Understand the history, concept and various dimensions of women empowerment in India.

CO2: Understand the constitutional provisions, laws and policies related to women empowerment.

CO3: Get knowledge of various issues, challenges and agencies supporting women empowerment. With this, student will be able to get acquainted with the glory story of the powerful women leadership of India.

CO4: Present study related to women empowerment will provide employment opportunities to the students in government, private and non-government organizations.

Career Prospects

Successful graduates of this course can opt for a range of jobs from sectors like finance, marketing, sales, management, government and education. Better Job Opportunities can be the prime reason for doing BBA. BBA course graduates can look for job roles like Business Administration Professor, Human Resource Manager, Business Administration Researcher, Research and Development Manager, Management Accountant etc. BBA graduates can likewise also go for the existing prominent expert courses like CA, ICWA and CS. Along with this; they can also enroll for post-graduation courses such as MBA and MCA. The students also have immense scope in fields such as accounting, real estate, information systems and entrepreneurship. The students can get ready for different government bank enlistment examinations for building a vocation in managing an account area.

Glimpses