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Publications

S.No. Title of Paper Name of the Author/s Name of Journal Year of Publication
1 An Effectual Study of FOMO Among Gen-X, Millenials and Gen-Z Dimple Sukhija, Anuradha Pathak,
Pooja Srivastava,
Rakshita Puranik
Journal of The K R CAMA Oriental Institute 2024
2 Empowering Women in Business Transforming Challenges and Oppoutunity Dr.Vinayak Khare Dr.Vishal Geete Mr.Aastik Dave Empirical Economic Letters Jun-24
3 Investigating Personalized Marketing Techniques and Their Impact on Consumer Engagement Simnalika Kushwaha, Sudarshan A., Ragu Prasadh Rajendran, Kuman Shilpi
Pawar, Susil Kumar Sarangi
Journal of Informatics Education and Research Jun-24
4 An Empirical Study to Find the Relationship Between the
FOMO constructs with the Gender: A Post-COVID Scenario
Dimple Sukhija
Pooja Srivastava Anuradha Pathak
Palak Sukhija
Journal of Development Research, Volume 16, Issue 2 May-24
5 Impacts of Founder’s Mentoring in Effective Entrepreneurial Learning through detailed Statistical Hypothesis Testing Dr. Reshu Agrawal
Dr. Anuradha Pathak Dr. Aradhana Chouksey Ms. Dimple Sukhija
Dr. Rakshita Puranik
International Journal of Research And Analytical Reviews Mar-24
6 “A review on Statistical Importance of Simple Random Sampling Techniques” Arpita Lakhre Asha Mishra International Journal of
Multidisciplinary Innovation and Research Methodology (Vol 3- Issue 1)
January- March

2024

7 A Critical Review of employee Attrition on Organization Culture Mr. Aashil Joshi Dr. Ajay Patil
Mr. Tapas Upadhyay
Dr. Asha Mishra Dr.
Vaibhav Modak.
International Journal Of Research and Analytical Reviews (IJRAR) Mar-24
8 Analyzing the Impact and Influence of Green Marketing Communication in Cosumers’ Green Purchase Behaviour Ajay Patil, A.
Abdhul Rahim
Spoorthi R
Neha Bhatia,
Tapas Upadhyay,
Kumar Rahul
Journal of Informatics Education and Research (Vol 4 Issue 1) March

2024

9 “Effective parameters in deciding rural educational health in Indore: A Quantitative Study” Dr. Reshu Agrawal Mohit Kumavat
Piyushi Verma
Rabindra Bharti Patrika, UGC Care, Peer Reviewed
and Referred Journal
Feburary 2024
10 “Synchronising Financial and Operational Synergy in Modern Economy” Dr. Rakshita Puranik Dr. Anuradha Pathak Dr. Shijji Shukla
Mr. Hanish Kukreja Mr. Nayan Bhidodiya
Rabindra Bharti Patrika, UGC Care, Peer Reviewed and Referred Journal Feburary 2024
11 Experiential Learning in the Indian Context:-Transforming
Education and Skill
Development
Mr. Nayan Bhidodiya Dr Vivek Sharma International Journal of

Research And Analytical

Reviews

Jan-24
12 “Investigating the effect of Emotional Intellect on of Gratification” Dr. Geetanjali Bhambani International Journal of

Multidisciplinary Educational

Research

January

2024

13 “A study on Digital Marketing and its Impacts” Dr. Vinayak Khare Dr.Vishal Geete Dr.Shubhangi Jain Mr.Aastik Dave Korea Review of International
Studies
(Vol 17)
January

2024

14 “Self Help Groups Members’ Religious Perception and their
Relationship between Financial
Literacy and Repayment
Intenstion towards Loan:
Considerable Focus on
Himachal Pradesh (H.P)”
Priyanka Verma,
Dr. Anand Kumar Shrivastava,
Prof. (Dr.) Anil Vashisht, Dr. Ajay Patil,
Dr. Sandeep Raghuwanshi
International Journal of
Religion
(Vol 5)
January
2024
15 Search of Essential Factor to Assess the Health of Rural Education System: A Statistical Approach Dr. Reshu Agrawal Mohit Kumavat Piyushi Verma Journal of Education and Pedagogy (Vol XV No 2) Dec-23
16 Behavioural Finance: Unravelling the Psychology of Investing Hanish Kukreja Journal of Asiatic Society of Nov-23
17 The role of Financial Literacy in Shaping Behavioural Finance Patterns among Millennials Dr. Mukesh Agrawal, Dr. Balkrishnan, Dr. Shruti Verma et. al. Shodh Prabha Nov-23
18 Operations and Consistency: Under the Hood Day to Day Management YASHIKA RAJ, DEV JAGWANI, DR.SHIJJI SHUKLA International Research Journal of Commerce, Arts and Science Sep-23
19 Diamond Dilemma:Overcoming the Diamond Dilemma in Market(A case study on De Beers Diamond Group) Arham Ali Rizvi Riya Dixit Dr. Shijji Shukla International Research Journal of Management, Science and Technology Sep-23
20 A Study on Contribution of Stake Holders of Madhya Pradesh towards Tourism Industry of India” Shubhangi Jain ABDC Journal – C Category, in Korea Review of International Studies, Sep-23
21 Impact on Market Integration in the Food Corporation of India Asha Mishra International Journal of Research Radicals in Multidisciplinary Fields Jul-23
S.NO. Title of Paper Name of the author/s Name of Journal Year of Publication
1 Impact of Market integration in the food corporation of India Dr.Asha Mishra,
Dr.Mohitash Nagotra
International Jouranl of Reseacrch Radicals in Multidisciplinary Fields 2023
2 A Study on perception of students towards shifting from online to offline classes post covid-19  pandemic in Indore Dr. Shubhangi Jain International
Journal of Research Culture Society
2023
3 Goods and Services Tax and Input Tax Credit- A Study of Business Owners in Madhya Pradesh Dr.Mohitash Nagotra,
Dr. Asha Mishra,
Dr.Sapna Nagotra
NIU International Journal of Human Rights 2023
4 Youth Entrepreneur: Redefining the Status Quo and Development of the Indian Economy Dr Asha Mishra International Journal of Social Science and Management Studies
UGC S. N 5351
2023
5 Educational Disparity among Social Groups in Indore District Dr.Mohitash Nagotra,
Dr. Asha Mishra,
Dr.Sapna Nagotra
Rabindra Bharti Journal of Philosophy 2022
6 Occupational Structure and Socioeconomic Inequality In Various Caste Groups In Indore District Dr.Mohitash Nagotra,
Dr. Asha Mishra,
Dr.Sapna Nagotra
Madhya Bharti Humanities and Social Sciences
UGC Care Group 1
2022
7 Goods and Services Tax and Ease of Doing Business- A Study of Business Owners in Madhya Pradesh Dr.Mohitash Nagotra,
Dr. Asha Mishra,
Dr.Sapna Nagotra,
Journal of Management and Entrepreneurship
UGC Care Group 1
2022
8 An Empirical Study on Factors that Influence the Decision of Investors to Invest in Real Estate Market: With Special Reference to Indore City Real Estate Market: With Special Reference to Indore City Dr. Shiji Prasannan RVIM Journal of Management Research 2022
9 Customer’s Awareness and Satisfaction Level Regarding General Insurance of Public Sector and Private Sector Companies in Indore Dr. Vaibhav Modak Anvesak
UGC Care Group 1
2022
10 Problems Encountered by Women Entrepreneurs Dr. Asha Mishra Journal of Management & Entrepreneurship
UGC Care Group 1
2022
11 Impact of Merger of Dena Bank and Vijaya Bank on Share Price of Bank of Baroda: An Event Study Dr. Vishal Geete International Sources of Food & Nutrition Science 2022
12 Comparative Study Of NPA Of Public And Private Sector Banks In India From 2011-12 To 2020-21 Rajesh Bhandari Anvesak A bi-annual Journal UGC Care Group-1 2022
13 Perceptions Of Bank Managers Towards Non-Performing Assets In Commercial Banks In India Rajesh Bhandari Journal of Fundamental & Comparative Research 2022
14 A study on impact of customer trust, customer satisfaction and switching cost on customer loyalty in mobile telephony with reference to Indore division Dr. Shubhangi Jain International Journal Of Research Culture Society 2022
15 Correlation Among the Explored Factors for Spiritual intelligence: A New Frame of Mind Due to Covid-19 Dr. Rakshita Puranik Purana 2022
16 A Study on the Digital Monetary Transactions during Covid-19 in Local Survey  of Indore Gurvindar Kaur Bhatti
Asha Mishra
International Journal of Research Culture Society 2022
17 A Comparative Analysis of Village & Khadi Industry Based On Sales & Production In Turbulent Times During Pandemic Under MSME Support Dr. Vaibhav Modak International Journal Of Current Science (IJCSPUB) 2022
18 Financial Inclusion: A Determinant of Socio-Economic Development of Weaker Society Dr Rakshita Puranik SHODHSAMHITA 2022
19 The Impact of Credit sales on Profitability of Companies: A study on Automobile sector in India Hanish Kukreja HTL Journal 2021
20 A Study on the Impact of Social Media on Brand Choice Dr. Shubhangi Jain HTL Journal 2021
21 Challenges and Opportunities in Indian Scenario: especially concern with make in India Campaign Nayan Bhidodiya
Dimple Sukhija
HTL Journal 2021
22 A Study On Neuromarketing: About And Beyond Consumer Behaviour Dr. Pooja Srivastava
Dimple Sukhija
Hanish Kukreja
ANVESAK 2021
23 Consumer Behaviour Mutation Due to The Outbreak of Covid-19 Dr. Rakshita Puranik Kala Sarovar 2021
24 Integrated Reporting and Organizational effectiveness: A Systematic Review Dr.Rakshita Puranik Wutan Huatan Jisuan Jishu Journal 2021
25 A Comparative Study on Organizations using Human Resource Information System Software And Non-User Organizations Dr. Simranjeet Kaur Sandhar NIU International Journal of Human Rights 2021
26 A Study on Perception Between Males and Females for Smashing The Glass  Ceiling By women in the Corporate world in India Dr. Simranjeet Kaur Sandhar The Journal of Oriental Research Madras 2021
27 Improving the efficiency of KDD Cup 1999 data by using Make Density Based Clusterer algorithm in Intrusion Detection system by removing the count attribute Dimple Sukhija Journal of Emerging Technologies and Innovative Research 2021
28 A Study on Factors Determining Employee Retention in The Education Sector of Indore Region Dr. Shubhangi Jain Prestige International Journal of Management And Research 2021
29 A Comprehensive Review of Homepreneurs in the Digital Era Dr. Pooja Srivastava
Dr. Meenal Sharma
AMC Indian Journal of Entrepreneurship 2020
30 A Study on Relationship between Employee Involvement in CSR Activities and High Employee Morale Dr. Simranjeet Kaur Sandhar International Journal of Multidisciplinary Educational Research 2020
31 A Study on Factors Affecting the Success of Women Expat in International Assignments Dr. Simranjeet Kaur Sandhar International Journal of Advances in Engineering and Management (IJAEM) 2020
32 Role of Emotional Intelligence and Learned Optimism on Leadership Effectiveness: A Review of Literature Dr.Rakshita Puranik Wutan Huatan Jisuan Jishu Journal 2020
33 A Case study on Swiggy’s new venture Genie: Will Genie produce a miracle Dr. Simranjeet Kaur Sandhar International Journal of Research Culture Society 2020
34 A Comparative Study on  The Perception of the Young Multiplexes Movie Goers and The Over The Top (OTT) Platform Viewers in India Dr. Simranjeet Kaur Sandhar “Shodh Sarita”
An International Bilingual Peer Reviewed Refereed Research Journal
2020
35 A Study on Factors Impacting Reach of Women in Top Management Positions in India Dr. Simranjeet Kaur Sandhar Journal of Education Rabindrabharati University 2020
36  A Study on Factors Affecting Women Taking Entrepreneurial Plunge in Urban India In Current Times Dr. Simranjeet Kaur Sandhar The Journal of Oriental Research Madras 2020
37 BIBA Back to Business but How Dr. Simranjeet Kaur Sandhar International Research Journal of Modernization in Engineering Technology and Science 2020
38 A Study on Relationship between Corporate Social Responsibility Activities of the Organization and Positive Brand Image of the Organization in the Minds of People Dr. Simranjeet Kaur Sandhar ELK Asia Pacific Journals 2020
39 A Case Study on PVR Cinema Pvt. Ltd and the Covid’19 Crisis Dr. Simranjeet Kaur Sandhar International Journal of Research Publication and Reviews 2020
40 Big Basket Encashing the Demonetisation: A Big Opportunity Dr. Simranjeet Kaur Sandhar International Journal of Scientific Research and Engineering Development 2020
41 A Study on Psychological and Behavioral Impact of Covid-19 Lockdown in Indore Dr. Shubhangi Jain International Journal for Research in Engineering Application & Management(IJREAM) 2020
42 Financial Inclusion And Fintech Solutions Post Lock Down: Covid-19 Crisis in India Dr.Meenal Sharma Shodh Sanchar Bulletin 2020
43 COVID-19 – A Paradigm shift in Health Insurance sector Dr.Rakshita Puranik Shodh Sanchar Bulletin 2020
44 A Study on Relationship between Crude Oil Prices & Indian Stock Market Dr. Simranjeet Kaur Sandhar
Dr.Saurabh Singh
Dr.Anuradha Pathak
Bhugol Swadesh Charcha
(Multidisciplinary International journal)
2020
45 Impact of COVID-19: The World’s New Mode Dr. Simranjeet Kaur Sandhar Shodh Sarita,
An International Bilingual Peer Reviewed Refereed Research Journal
2020
46 Perceptual Study on E-Governance and Its Relation with Corruption in The State of Madhya Pradesh Dimple Sukhija Devi Ahilya University Journal of Social Sciences and Humanities 2019
47 A Study on Student’s Perception and Attitude towards E-Learning Dr.Anuradha Pathak Journal of the Gujarat Research Society 2019
48 Preference of Mobile Service providers: Important Factors and their Impact on Customer Satisfaction Dr. Simranjeet Kaur Sandhar Rajagiri Management Journal,  pp 17-28. 2019
49 Significant Determinant of Perceptual Factors of Life Insurance Advertisements: AGE Dr.Rakshita Puranik Journal of the Gujarat Research Society 2019
50 Impact of Digital Marketing on Consumer Buying Behaviour: A Comparative Study on the Gender Basis Dr.Anuradha Pathak Journal of the Gujarat Research Society 2019
51 A Study on Factors Influencing Employee Motivation Dr.Anuradha Pathak Journal of the Gujarat Research Society 2019
52 Effect of financial structure variable on Profitability of Soya Processing Units. Dr. Meenal Sharma
Dr.Pooja Srivastava
International Journal of Economics and Management Studies. 2019
53 Impact of Derivative Trading and Exchange rate on Volatility of Indian Stock Market Dr. Saurabh Singh                                  Dr.Anuradha Pathak
Dr. Rakshita Puranik
Research Journey: International E-Research Journal Peer Refreed 2019
54 Selection of Specialization in Management Program: A Decision Tree Approach Dr. Anuradha Pathak International Journal for Research in Engineering Application & Management 2019
55 Green Marketing on Financial Performance :A Study of Indian Firms Dr.Rakshita Puranik Recent Advances and Innovation in the Realm of Commerce (RAIRC-I) 2018
56 An Exploratory factorial analysis of the effect of computer technology on students of higher education institution in Madhya Pradesh Sheetal Chhabra GITAM Journal of Management 2018
57 Rating and Financial performance of Selected Indian FMCG Companies: An Exploratory Study Dr.Rakshita Puranik Shabd Braham International Research Journal of Indian Languages 2018
58 A Study of Factors affecting users preference towards adoption of 3G Telecom Services Dr.Rakshita Puranik Shabd Braham International Research of Indian Languages 2018
59 Factor Affecting English Language Proficiency among Rural To Urban Migrated Students with Special Reference to Indore City Ankita Bhardwaj An International Level Referred Registered Research Journal 2018
60 Viewers’ Perception Towards Internet Advertisement Dr.Rakshita Puranik Academic Social Research 2018
61 Strengths of Learning System and need of training: An Analysis Dr. Rakshita Puranik Shabd Braham International Research of Indian Languages 2018
62 Factors Affecting Customer Perception Towards Life Insurance Advertisements Dr.Rakshita Puranik South Asia Journal of Multidisciplinary Studies SAJMS 2017
63 Bank Manager’s Perception on Non-Performing Assets in Commercial Banks with Special Reference to Indore City Rajesh Bhandari International Journal of Applied Financial Management Perspectives Pezzottalte Journals 2017
64 Stochastic Dominance Efficiency due to Options in the Portfolio Dr. Peeyush Bangur Pacific Business Review International 2017
65 A Study of Work Life Balance among Working Women Dr.Rakshita Puranik Shabd Braham International Research of Indian Languages 2017
66 Indian Handicrafts: Challenges and Opportunities Sanjay Sharma The Journal of UGC -HRDC Nainital 2017
67 Study of Organisational Effectiveness: An Empirical Investigation Through Competing Values Approach Dr.Mayank Saxena International Research Journal of Human Resources and Social Sciences 2017