Indore Institute of Management and Research initiated Special Interest Group (SIG) on Digital Marketing, 2020 for MBA students. The SIG focused on introducing arenas of Digital Marketing to students. They were made aware about that at one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.
They were explained basic concepts of Digital Marketing and registered to Google Digital Unlocked Certification.
The resource person was Dr. Pooja Srivastava (Associate Prof. Marketing, Facilitator Digital Marketing). More than eighty students have registered for the course.